Blonde, Grey or White hair (whether natural or not), needs help to prevent it from developing unwanted tones. For many people this means trying to maintain cool tones, as opposed to gold. However as the trend for natural looking blonde continues to gather momentum, we are seeing more honey (soft beige/gold), and oak (soft golden copper), tones becoming very popular. That said - blondes, like the fiery reds and coppers - have a hard time in our harsh UV light, and last longer with specialist care.