Smallfish Ecommerce Features

It is free, quick and easy to build a Smallfish website, packed with easy to use ecommerce features that maximise your revenue. You can make changes quickly and easily. No technical knowledge required.

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You're one step away from growing your business!

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One framework, many faces

Website design and layout, one framework many faces

Let the experts in ecommerce deliver you an optimal website layout to ensure navigation and content is presented in a manner that is aligned to how today’s consumers want to engage with your business.

Many website builder technologies give you too much flexibility, needing you to become an "ecommerce usability” expert. Smallfish does all of that for you.

No web designer

You don’t need to hire a web designer

The website build process is so easy you don’t need a web designer. All you need to do is select the right colour scheme and fonts that align to your brand. Your choices are applied automatically across your shop's pages and the design is done.

No web designer

All shops mobile friendly

All new and existing Smallfish websites will have built-in mobile commerce features as of July. No extra cost, no extra effort! Your customers can enjoy browsing from their desktop computer, laptop, smartphone or tablet with your website automatically optimised for any screen.

Content managment

Load all your products & content

Smallfish recognises the need for you to tell your brand story and utilise content to sell your products. While still remaining intuitive and easy, the Smallfish content management system gives you just the right amount of flexibility.


It’s future proofed

The Smallfish team is passionate about adding new functionality and integrations that have been globally proven to add value in the sales journey of your customers.

Other ecommerce shop builders are too complicated and require you to keep your shop up to date yourself as trends change and evolve.

Payment gateways

Integrated payment gateways

Your customers will feel safe and secure when buying from you because of our globally recognised payment gateways. Making the connection from your Smallfish ecommerce website to your bank account is seamless and straightforward.

SEO & Google

Be found in Google

Smallfish ecommerce websites comply with Google to assist you in becoming visible in the most powerful search engine in the world.

What is Vend?

The perfect trio

Smallfish is integrated with the Xero accounting and Vend point-of-sale systems giving you the perfect end-to-end solution for your business, from the shop floor, to online to the back office.

Socal media

Leverage social media

Your customers can share your products and content with their friends utilising the major social tools such as Facebook, Pinterest, Twitter, and more…

Wholesale & B2B

Manage your wholesale sales

Provide your customers with a secure log-in so they are the only ones who can see your product mix and wholesale pricing.

Create my shop now

You're one step away from growing your business!

FREE to set up and easy to build.
Loaded with ecommerce features.
Thousands of happy customers.